Preferensi Penyuluh Pertanian dalam Menggunakan Media Komunikasi
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Abstract
Agricultural extension is identical with the use of communication media either in searching for information or for delivering extension material. The objective of this research is to analyze the preferences of agricultural extension workers in using communication media, and how the relation of demographic and psychographic characteristics with the use of communication media. This research used a survey method to all agricultural extension workers of PNS and THL (42 respondents) residing in Balai Penyuluhan Pertanian I, VII, and X Kabupaten Bogor whose research location was chosen purposely. The result of this research shown that most agricultural extension workers have a preference for internet, books, leaflets, tabloids, magazines, and brochures as information media, and flipchart, photos and videos, slides, and leaflets as extension media. Then the demographic and psychographic characteristics tend not to have a correlation to the preferences of agricultural extension workers in using information and extension media.
Keywords: agricultural extension workers, communication media, preference
ABSTRAK
Penyuluhan pertanian identik dengan penggunaan media komunikasi baik dalam mencari informasi maupun untuk menyampaikan materi. Penelitian ini bertujuan untuk menganalisis preferensi penyuluh pertanian dalam menggunakan media komunikasi, bagaimana hubungan karakteristik demografis dan psikografis dengan penggunaan media komunikasi. Penelitian ini menggunakan metode survei kepada seluruh penyuluh pertanian PNS dan THL (42 responden) yang berada di Balai Penyuluhan Pertanian I, VII, dan X Kabupaten Bogor yang lokasi penelitiannyanya dipilih secara sengaja. Hasil penelitian menunjukkan bahwa sebagian besar penyuluh pertanian memiliki preferensi terhadap media internet, buku, leaflet, tabloid, majalah, dan brosur sebagai media informasi, sedangkan media flipchart, foto dan video, slide, dan leaflet sebagai media penyuluhan. Kemudian karakteristik demografis maupun psikografis cenderung tidak memiliki hubungan terhadap preferensi penyuluh pertanian dalam menggunakan media informasi dan penyuluhan.
Kata Kunci: media komunikasi, penyuluh pertanian, preferensi.Downloads
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