Hubungan Motivasi dan Penggunaan Aplikasi Petani Sebagai Media Penyuluhan dengan Tingkat Kepuasan Petani
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Abstract
Petani application created as an alternative to support agricultural extension in Indonesia and encourage farmers to actively and independently contribute in their role as the subject of agricultural development. The objective of this research is to analyze what motivations that encourage farmers to use Petani application, how is farmer’s frequency and intencity in using Petani apllication, and how is the relation between motivation and uses of Petani apllication with gratification level of farmer. This research using survey method to 30 respondents in Sleman Regency selected with simple random sampling. The result from this research shown that motivation, utilization, and gratification level of respondents in using Petani application correlate to each other. The motivation of using with frequency and intensity and user’s gratification level has a positive and significant correlation while frequency and intensity of using with user’s gratification level has a correlation but not too significant.
Keywords: gratification level, motivation, Petani application, uses.
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ABSTRAK
Aplikasi Petani hadir sebagai alternatif penunjang kegiatan penyuluhan pertanian di Indonesia dan mendorong petani untuk aktif dan berkontribusi secara mandiri dalam perannya sebagai subyek pembangunan pertanian. Penelitian ini bertujuan untuk menganalisis apa saja motivasi yang mendorong petani dalam menggunakan aplikasi Petani, bagaimana frekuensi dan intensitas penggunaan aplikasi Petani di kalangan petani pengguna, serta bagaimana hubungan motivasi dan penggunaan aplikasi Petani dengan tingkat kepuasan petani. Penelitian ini menggunakan metode survei kepada 30 petani responden di Kabupaten Sleman yang dipilih menggunakan teknik pengambilan sampel acak sederhana. Hasil penelitian menunjukkan bahwa motivasi, penggunaan, dan tingkat kepuasan responden dalam menggunakan aplikasi Petani berhubungan satu sama lain. Motivasi penggunaan dengan frekuensi dan intensitas serta tingkat kepuasan pengguna memiliki hubungan yang positif dan signifikan, sedangkan frekuensi dan intensitas penggunaan dengan tingkat kepuasan pengguna memiliki hubungan tetapi tidak terlalu signifikan.
Kata kunci: aplikasi Petani, motivasi, penggunaan, tingkat kepuasan.
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