Hubungan Tingkat Keterdedahan dengan Tingkat Kepuasan Pendengar Radio Komunitas Remaja FM di Kecamatan Sliyeg Kabupaten Indramayu
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Hubungan Tingkat Keterdedahan dengan Tingkat Kepuasan Pendengar Radio Komunitas Remaja FM di Kecamatan Sliyeg Kabupaten Indramayu downloads: 0
Abstract
This research is motivated by the importance of the role of community radio which is considered quite strategic, inexpensive and simple in providing agricultural information to residents, especially in rural areas. The purpose of this study was to analyze the characteristics of listeners and their relationship with the level of the listenership of the Community Radio Youth, to analyze the relationship between the broadcasts of community radio broadcasts and the level of satisfaction of the Youth Community Radio listeners. The study used a survey research method of 50 listeners to the FM Youth community radio using accidental sampling techniques, using the Chi-Square statistical test and Spearman Rank. The results of the study showed that the characteristics of respondents who had a negative and significant relationship were age with disability level, namely the frequency of listening, while the frequency and duration of listening to the level of listener satisfaction had a relationship but were not too significant.
Keywords: community radio, level of involvement, level of satisfaction
ABSTRAK
Penelitian ini dilatarbelakangi pentingnya peranan radio komunitas yang dinilai cukup strategis, murah dan sederhana dalam memberikan informasi pertanian untuk penduduk khususnya di pedesaan. Tujuan penelitian ini untuk menganalisis karakteristik pendengar dan hubungannya dengan tingkat keterdedahan pendengar Radio Komunitas Remaja FM, menganalisis hubungan keterdedahan siaran radio komunitas dengan tingkat kepuasan pendengar Radio Komunitas Remaja FM. Penelitian menggunakan metode penelitian survei kepada 50 orang pendengar radio komunitas Remaja FM dengan menggunakan teknik accidental sampling, menggunakan uji statistik Chi Square dan Rank Spearman. Hasil dari penelitian menunjukkan bahwa karakteristik responden yang memiliki hubungan yang negatif dan signifikan adalah umur dengan tingkat keterdedahan yaitu frekuensi mendengarkan, sedangkan frekuensi dan durasi mendengarkan dengan tingkat kepuasan pendengar memiliki hubungan tetapi tidak signifikan.
Kata kunci: radio komunitas, tingkat keterdedahan, tingkat kepuasan.Downloads
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